siros jafari zafarabadi; Saeed Sadeghi Boruojerdi; reza saboonchi
Abstract
The aim of this study was to analyze the interventional role of social media in differentiating the services of private clubs in Lorestan province using Hawks' strategic planning model.The statistical population of the study was the experts in the qualitative stage (sport management professors) and in ...
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The aim of this study was to analyze the interventional role of social media in differentiating the services of private clubs in Lorestan province using Hawks' strategic planning model.The statistical population of the study was the experts in the qualitative stage (sport management professors) and in the quantitative stage the clients of private sport clubs in Lorestan province. In the qualitative section, the purposeful sampling method and theoretical saturation criterion in this method ended with the number of interviews; In the quantitative part of the study, random sampling method and 306 questionnaires were collected for sampling. Since the present study is a combination of the first part of the research, a semi-structured interview was designed based on the Delta Strategic Planning Model. The researcher-made questionnaire was also used in the quantitative part of the study. The structure of this questionnaire was based on information obtained from the qualitative part of the research. The conceptual model test of the research showed that customer commitment to a comprehensive system and solution to business mission; business mission to industry characteristics and competitive position; competitive position to business performance; acquisition to effectiveness and innovation to operations; innovation And the effectiveness of survey operations, and the impact of targeting on business processes have a significant positive impact. However, the impact of the best product on business mission and industry structure on business execution was not confirmed. The intervening role of social media in differentiating the services of private clubs in Lorestan province was also confirmed.
Sports Media
Elham Fatahi; Saeid Sadegehi Burojerdi; Abed Mahmoudian
Abstract
Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students ...
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Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students of Kurdistan University were selected as a statistical sample based on available sampling method. The measuring instrument was a questionnaire. The results showed that the characteristics of fitness pages on Instagram directly affect the flow experience (0.64), satisfaction (0.53), and the characteristics of fitness trainers directly affect the satisfaction (0.44) and flow experience (0.47). ) have a positive and significant effect. In addition, flow experience on followers' satisfaction (0.39), flow experience on followers' behavioral intentions (0.51), followers' satisfaction on their behavioral intentions (0.50), and have a positive and significant effect. Finally, the results indicate that the characteristics of fitness pages indirectly affect followers' behavioral intentions through the mediation of flow experience with a coefficient of (0.33), the mediation of flow experience and followers' satisfaction with a coefficient of (0.12) and the characteristics of fitness trainers indirectly. Followers' behavioral intentions through mediation of followers' satisfaction with coefficient (0.22), mediation of flow experience and followers' satisfaction with coefficient (0.12) also have a positive and significant effect. It can be said that active fitness trainers and pages on Instagram,
Saeed Sadeghi Boruojerdi; Hossein Mansouri; javad bagmoradi
Abstract
The aim of this study was the effect of brand awareness and fashion awareness on enjoyable experience, satisfaction, intention to buy and word of mouth in buying Sports clothes among physical education students. The research method was descriptive-correlation and applied in terms of purpose. The statistical ...
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The aim of this study was the effect of brand awareness and fashion awareness on enjoyable experience, satisfaction, intention to buy and word of mouth in buying Sports clothes among physical education students. The research method was descriptive-correlation and applied in terms of purpose. The statistical population of the present study consisted of all physical education students in the country, which finally 367 samples were collected and analyzed based on sample estimates of Sample Power software. The measurement tool was Childs et al. (2019) questionnaire on a 5-point Likert scale. Brand Awareness 4; fashion Awareness 3; Satisfaction 3; Intention to buy 3; Word of mouth3; and the enjoyable experience included 3 questions. In order to check the validity of the questionnaire, 5 professors and PhD students in sports management were provided and after reviewing them, the final design questionnaire was distributed online among the statistical population. The results showed that brand awareness (0.50) and awareness fashion (0.225) had an effect on the enjoyable experience. enjoyable experience had an effect of 0.465 on satisfaction and satisfaction had an effect of 0.69 and 0.45 on the intention to buy and word of mouth In general, if brand and fashion awareness is evaluated at a high level, it will lead to a pleasant experience and customer satisfaction among customers, and as a result, word of mouth advertising and the intention to buy customers will develop.